We Made $XXX at Asia Art & Craft Fair 2026. Was It Worth It?

July 13, 2026 · By Danial Roslan

If you've been following Danhomme for a while, you'll know that I'm a big believer in sharing both the wins and the lessons behind building a small business.

After writing about the financial reality of doing pop-up markets, I wanted to continue documenting the journey. Not because every event is a huge success, but because every event teaches me something new.

Recently, Danhomme participated in the Asia Art & Craft Fair 2026 at Suntec Convention Hall 401–402, and it turned out to be our biggest pop-up market to date.

Here's an honest breakdown of the numbers, what surprised me, and the lessons I'll be carrying into future markets.

The Numbers

Over two days (Saturday and Sunday), Danhomme achieved:

Revenue: S$1,130
Booth Rental: S$500
Net Profit: S$368.96
Profit Margin: 32.65%
Total Products Sold: 55 units

Given the size of the event and the higher booth rental compared to previous markets, I honestly wasn't sure what to expect.

With thousands of visitors walking through Suntec Convention Hall, I assumed the increased costs would significantly reduce profitability.

Instead, I was pleasantly surprised.

Even after accounting for expenses, the business still maintained a healthy profit margin. More importantly, it showed me that a larger event doesn't necessarily mean sacrificing profitability, as long as the fundamentals of your business remain strong.

Our Best Sellers

One of the biggest takeaways was seeing clear customer preferences.

Our top-performing products were:

The roll-on perfumes continue to be a favourite because they're an affordable way for customers to experience our fragrances without committing to a full-sized product.

Meanwhile, the 50ml room sprays struck a balance between value and practicality, making them an easy purchase for customers looking to bring a new scent into their homes.

Watching customers gravitate towards these products helps shape future inventory planning and product development.

Bigger Booth Doesn't Mean Better Booth

Going into the event, it was easy to admire some of the larger and more elaborate booths.

But after two days of observing customer behaviour, I realised something important.

Your booth doesn't need to be the biggest.

It needs to be memorable.

People are constantly processing hundreds of products, brands and displays as they walk through a busy fair.

The goal isn't to overwhelm them.

The goal is to create a moment where they stop and think:

"That's interesting."

That first impression is often enough to start a conversation.

And once the conversation starts, the products can do the rest.

One Customer Reminded Me Why Fragrance Is So Personal

One interaction stood out throughout the weekend.

A customer sampled one of our roll-on testers on his skin before walking away to continue exploring the fair.

That's completely normal.

Fragrances change as they dry down, and the scent after 30 minutes can be very different from the first sniff.

Some time later, he returned.

He told me he liked how the fragrance had developed on his skin and decided to purchase the roll-on perfume.

That moment meant a lot.

Not because it was a sale, but because there were many other fragrance brands exhibiting at the fair.

He experienced different products, gave himself time to decide, and still chose to come back to Danhomme.

It reinforced something I've always believed:

Good fragrances shouldn't be rushed.

They're meant to be experienced.

The Most Valuable Lessons Came From Other Vendors

One thing I genuinely appreciate about the pop-up community is how generous many experienced vendors are.

As a newer business, I expected everyone to be focused on their own sales.

Instead, I found many established vendors willing to share advice, lessons and encouragement.

They understand what it's feels like to be starting out because they've been there themselves.

Whether it was merchandising tips, booth presentation ideas or simply words of encouragement, those conversations were just as valuable as the sales made over the weekend.

Sometimes, the best investment isn't found in a business book.

It's found by talking to someone who's already walked the path.

Success Isn't Just About Revenue

Looking only at revenue, S$1,130 was a milestone for Danhomme.

But I don't see this event as successful simply because it generated our highest sales this year.

What gives me confidence is that the business remained profitable despite higher operating costs, customers responded positively to our products, and our best sellers became even clearer.

Every pop-up market gives us more data.

More conversations.

More feedback.

More confidence in what customers truly value.

That's what helps shape the future of the brand.

Final Thoughts

Building a small business rarely happens overnight.

Every event is another opportunity to learn, improve and connect with people who believe in what you're creating.

The Asia Art & Craft Fair 2026 reminded me that growth doesn't always come from having the biggest booth or the loudest display.

Sometimes, it comes from creating a memorable experience, listening to customers and continuously refining your craft.

To everyone who stopped by our booth, sampled our fragrances or simply shared words of encouragement—thank you.

We'll continue building, one market at a time.

And as always, I'll continue sharing the journey openly, both the wins and the lessons along the way.